AI Expert Explains: How Does Artificial Intelligence Work To Improve Logistics and Delivery?

AI Expert Explains: How Does Artificial Intelligence Work To Improve Logistics and Delivery?

What exactly has AI’s impact on logistics been, and where will AI continue to improve the last mile? And what does this innovation mean for a company like yours, involved in delivery?

Luckily, we have our resident AI expert, Jim Barnebee, who is also our VP of Infrastructure. He’s been digging into components of AI for over 15 years so that we all don’t have to.

It couldn’t be a more important topic. 98 percent of logistics companies have said that data-driven decision-making is essential to their future success, and Big Data and Artificial Intelligence go hand in hand. AI in logistics is also where companies can get a lot of bang for their investment—over half the cost of all delivery logistics is contained within the first and last mile of the logistics supply chain.

Recently Jim appeared on two podcasts, where he answered lots of big questions on our mind related to AI’s impact on and logistics. Here’s a summary of the questions he was asked:

First, what does every company, especially smaller companies, wanting to up their logistics game need to know?

First, the fundamentals. Perhaps the biggest leap forward that’s already taken place for logistics companies is the cloud. It takes an enormous amount of computing power to constantly calculate and recalculate the best route from Point A to Point B depending on changing conditions. Fortunately, small companies do not have to invest in that cloud infrastructure or AI expertise because they’ve been able to hire a Platform as a Service (PaaS) or Software as a Service (SaaS) such as GetSwift to handle that power for them. That’s been a major step forward, already, for logistics and delivery companies.

Logistics companies have invested big in robotics automation, especially in the crucial and costly first mile of delivery. Think of warehouses, autonomous drones, and self-driving vehicles, all of which have grown in importance during the Covid-19 pandemic. Investing in these areas can push margins higher and so there’s been big strides here.

What are the areas where AI can give you the most bang for your buck in last mile delivery?

Over half the cost of all delivery logistics is contained within the first and last mile of the logistics supply chain. Each company will want to look at ROI. They should ask, “What are the areas or components that would improve their last mile delivery journey and yield the biggest ROI for customers?” It turns out the answer is usually in improving Dispatch, Tracking, Route Optimization, and Customer Notifications.

Can you go through each of these areas, one by one, and talk about AI’s impact? 

Dispatching is being optimized using AI in determining the best way to make sure the best person or vehicle or even company gets an order for delivery. Many factors may play into these types of decisions, other than the obvious closest person working to the pickup and drop-off.

Such things as who has capacity to move the item, who has a more fuel efficient vehicle, who has to pay tolls, even pay or benefits differentials or partial load optimization (like sharing of space) can play into these decisions.

In Tracking, optimizations such as how often to request a location, status, what kind of information to track, etc., can all play into decision making. Some companies will improve fuel efficiency or driver alertness by tracking how many miles at what speed drivers log between rest breaks. Or perhaps if GPS directs the shortest route but that route has tolls, it might be cheaper once the tracking is optimized to take a little longer but pay less in tolls using more efficient vehicles.

A lot of work has gone into Route Optimization. In last mile delivery, a company has to move people or goods not just from Point A to Point B, but from Point A to Point F, with stops and changing conditions along the way. Because of AI, there is a way to pipe in real-time data–traffic, weather conditions, construction, and more—along with dynamic changes such as added stops—into an algorithm that can continuously update the route to make it the most efficient. There may actually be 300 or 400 changing conditions along the way, and there is a race in the logistics and delivery industry to integrate those changing conditions with your systems to come up with the most efficient routes.

Now, you can also think about how business analytics can improve your route. Let’s think of a big trucking company that delivers 10,000 packages a day in New York City. How many packages get delivered quickly, by how many trucks, to how many places, crossing how many bridges, and what’s the toll cost? Something as simple as: if all of your trucks take a different bridge, which actually increases your routing time, but all of the tolls are 50 cents less. You’ve taken an extra 30 minutes to deliver the package, which may not cost you anything in customer satisfaction but it’s saved you $5,000 a day in toll fees. That’s the kind of thing you can do when you have access to big data, giving you the business impact of making these kinds of decisions.

Customers expect to know what’s happening every step of the way with their orders now. Being able to provide tracking of packages has become standard for large companies in most circumstances, and cloud platform providers have made this capability available to smaller businesses who could never supply it on their own.

Wrapping Up

That’s just a snapshot of what Jim’s team works on. To hear more about AI’s impact on logistics and delivery industry, and how Jim sees AI impacting the present and future of logistics, check out Jim’s appearances on these two podcasts:

Photo: cottonbro via Pexels

Tips For Bringing Restaurant Delivery In House

Tips For Bringing Restaurant Delivery In House

As the pandemic continues, the restaurant industry is, of course, not back to business as usual. Although many establishments have been allowed to open for on-premise dining, limitations that support social distancing have meant that customers have looked to delivery, takeout, curbside, and drive-thru to fill the gap, among other creative solutions.

But the increase in off-premise dining isn’t a fast trend that will go away, the data shows. Off-premise sales were already growing four times faster than dine-in before the pandemic. Going forward, the restaurant landscape will likely continue to look different than it did before 2020. That means if you’re a restaurant owner, now is the time to up your delivery game; the best way to accomplish that is to reduce your reliance on third-party apps by launching in-house delivery.

Benefits of Doing Your Own Delivery

At the beginning of the pandemic, many restaurants with limited or no delivery capabilities had no other choice than to employ third-party delivery services to get food and beverages to their customers. While they may have seemed like a good option at the time, the exorbitant commission fees, often around 30 percent or more, would often eat away at any possibility of making a profit. Bringing delivery in-house eliminates the middleman and therefore allows you to keep much more of your hard-earned money.

Not only does keeping delivery close to home increase your margin, but it also allows you to have better control over food quality and the entire customer experience. Customers who receive a late order or get food that has been temperature abused often resort to blaming the restaurant, not the delivery service. By maintaining control of the journey from the kitchen to the destination, restaurant owners can ensure a safe and positive experience for their customers.

Customer experience is the key factor that will foster brand loyalty and keep people coming back time and again — regardless of what is going on in the world. Even if required to stay home and self-quarantine, delivery of a favorite food or knowing that you’re supporting a favorite local business can make things feel a little more like normal.

Tips For Bringing Delivery In-House

Managing the day-to-day operations of a restaurant business is already challenging, so trying to add delivery to your list of responsibilities may seem overwhelming. However, the most important thing to remember is that you don’t have to do it all at once. You can start by evaluating your menu and selecting a handful of your most popular items that travel well. Paring down your menu and creating one specifically for delivery will help reduce complexity and set your delivery efforts up for success.

Next, hire a couple of drivers — or bring back waiters, bartenders of bar-backs that you may have had to lay off after the pandemic hit — and ask them do what they do best–customer service; this time, it’s just on the road. You don’t have to have an entire fleet up and running at the start, but make sure to keep a close eye on how it grows so you can be prepared to meet demand.

Finally, get the word out about your delivery offerings in whatever way possible. Publish it on social media, send emails to your subscriber list, and hand out fliers to your in-house diners. Creating awareness and staying top of mind is how you ensure that the next time someone wants a meal delivered to their home or business, they think of you.

Bring Delivery In House With GetSwift

The prospect of launching in-house delivery, including hiring your own drivers, can be daunting. But getting started is actually much faster and much easier than you think. Your team will be able to get the hang of it pretty quickly — just listen to our customers — and the rewards of going in-house, for your culture, morale, and bottom line, are too big to pass up. Interested in getting started with a free one-month trial? Contact a member of our team today to learn how we can help.


Photo: Norma Mortenson from Pexels